Resume

ALYSSA M. GOLDBERG

SUMMARY OF QUALIFICATIONS

Experienced in marketing, public relations, fund raising, and event planning
Skilled in verbal and written communication including electronic outreach, press releases, cold calling & blogging
Conversant in Spanish and comfortable working with diverse groups of people and cultures

EDUCATION

University of Washington, Seattle, WA

B.A. Communication and International Studies, March 2010 with honors

GPA: 3.8: Annual Deans List 2006–2010

Study Abroad

Athens, Greece: Communication Summer 2007; Rio de Janeiro, Brazil: International Studies Summer 2009

PROFESSIONAL EXPERIENCE

Associate Manager, Public Relations, 206 Inc., Seattle, WA, July 2010- present

Develop and execute public relations and social media campaign
Work with local and national media to garner positive media coverage for clients. Generated over 124,000,000 impressions for the Toyota Farm to Table Tour in 2010 and 2011
Project Management and event production for Snoqualmie Ice Cream, Seattle Office of Economic Development

Account Intern, 206, Inc., Seattle, WA, January 2010– July 2010

Contributed to marketing campaigns, promotional programs and developed strategic media lists for clients
Drafted informational presentations, built relationships for partnership development

Student Caller,University of Washington Foundation, Seattle, WA, March 2007–March 2010

Contact UW Alumni during annual giving campaigns, raise funds for departments, student programs and scholarships
Personally raised over $135,000
Initiate and build relationships with young alumni and maintain positive relationships with lifelong donors
Train and mentor new employees in fundraising software and procedures, maintain donor database
Collaborate with managers, directors and new student callers to improve strategies and meet fundraising goals

Communication/Administrative Intern, International Rescue Committee, Seattle, WA, January 2009–March 2009

Drafted and formatted monthly member newsletters, updated website and managed social media sites
Managed daily administrative duties of the office

Marketing and Communication Intern, KCTS 9 Public Television, Seattle, WA, September–December 2008

Contacted local media to promote events and programs in the community
Collaborated with event-planning team to plan and host station-wide events
Created press releases, eNewsletters and copy for television promotion spots

Summer Event Intern, Big Sister League, San Diego, CA, June-August 2005

Organized and oversaw annual summer event for underprivileged girls and mentors
Solicited sponsorship from local business, recruited and directed 10 volunteers

SKILLS

Mac and PC, Microsoft Office Suite, Adobe Photoshop and InDesign, strong interpersonal skills, conversational Spanish, Cision, salesforce.com, The List, basic graphic design, and use of social media (Facebook, Twitter, LinkedIn etc) to engage audiences

AFFILIATIONS

Public Relations Student Society of America

Association of Women in Communication

National Society of Collegiate Scholars

Girl Scouts of America

HONORS

UW Communication Department Kevin Ellis Scholarship in International Communications 2008 and 2009.
Winter 2009 Student Calling Program Scholarship, Caller of the Quarter for outstanding performance as student caller at the University of Washington Foundation Winter 2008 and Fall 2009
Mary Gates Undergraduate Research Award and Presentation at Spring 2009 Symposium “The Media and Peace